We help clients identify, understand, and align with the needs of their key stakeholders. Complex issues require a high-touch, qualitative approach which generates insights through interpersonal connection. We guide and augment this approach with our analysis & visualization toolkit to provide holistic, data rich, and actionable strategic recommendations.
We strive to provide a holistic, lasting impact for clients by following a framework which starts by understanding culture and ends with implementing a compelling vision.
We start by understanding the core beliefs and motivations of the constituency we are working with - be it a customer, community, stakeholder group, or a company itself. This begins with listening to our constituents first, identifying their values, and establishing genuine rapport.
Patterns and habits form within constituencies in order to achieve results, based upon that group’s values. By identifying how people align themselves, as well as influences within and on the group, we are able to map the dynamics of how a group orders itself to achieve its goals.
Determining how success is defined and measured is critical to aligning habits that lead to positive outcomes. People typically act according to what they are incentivized to do. Identifying the commonly held metrics that guide group action ensures a constituency is rewarding activity it values.
Key to articulating a compelling vision is garnering genuine buy-in among a constituency. We believe that buy-in can only be established once we genuinely understand why the constituency holds its cultural values and how that constituency structures itself and performs. All three factors - Culture, Structure, and Performance - inform how we implement a vision with lasting impact.
We solve complex problems by building relationships between people.
Our people form a small, nimble, and talented team of professionals with backgrounds in policy, non-profits, communication, and technology.
Tay is a true and thorough northern Minnesotan with a beard that varies in length based on the weather conditions. A cum laude graduate of Dartmouth College, Tay began his professional life as a candidate for state senate in his home town of Brainerd, MN during the 2010 and 2012 elections. Afterwards, he worked extensively in nonprofit leadership and development.
Chase serves as the State Engagement Lead for the Western Plains Region, supporting nuclear efforts in North Dakota, South Dakota, Nebraska, Montana, and Colorado. A born and bred Northern Minnesotan, Chase has been working in the nuclear space since 2017 connecting with nuclear-interested stakeholders throughout the country.
Shannon is a former city councilor who now contributes to her community as an enthusiastic Yelp contributor. She loves being Korean American and adores her Korean grandma who makes 5 star worthy meals. She studied Political Science, Public Policy, and Spanish at Purdue University all while running for West Lafayette City Council her first year and Student Body President her last.
Elizabeth serves as the State Engagement Lead for the Northeast, supporting efforts in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, and Vermont. Originally from Schenectady, New York, she brings a background in energy policy and strategic communications, with early experience in renewables advocacy. She began working on nuclear energy engagement in 2024.
Ness is the State Engagement Lead for the West Coast, supporting stakeholders in Washington, Oregon, Nevada, New Mexico, Arizona, Hawaii and their home state of California. Ness’ expertise derives from working on federal, state, and local public policy that supports resilient communities. She began working on energy issues in 2024.
Jasper brings a wealth of experience in nuclear public engagement to his role as State Engagement Lead for the Appalachian region covering Delaware, Maryland, Kentucky, Pennsylvania, Ohio, Virginia, and West Virginia. Originally from California's Central Valley, Jasper started his career working in communications on immigration policy and foreign affairs before moving to work on nuclear in 2023.
